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<p><strong>Remote (Global)</strong></p><p><br></p><p>We're hiring a <strong>Senior Growth Engineer / Performance Marketing </strong>Specialist to drive <strong>B2B SaaS demand generation, lead generation, and trial acquisition</strong> for Dotcom-Monitor.</p><p>This is a <strong>hands-on individual contributor role</strong> combining:</p><ul><li>performance marketing</li><li>conversion rate optimization (CRO)</li><li><strong>content creation and growth asset development</strong></li></ul><p>You will own <strong>free trial growth, signups, and qualified pipeline generation</strong> across paid and organic channels -- and help create the <strong>content and assets that drive that growth</strong>.</p><p><br></p><h2><strong>Why this role is different</strong></h2><ul><li>Established product with real customers and revenue</li><li>Technical product (<strong>monitoring + load testing</strong>) used by DevOps and engineering teams</li><li><strong>Underutilized growth channels</strong> -- real upside</li><li>Opportunity to <strong>build both acquisition engine and content strategy</strong></li></ul><p>This is not just about running campaigns -- it's about <strong>creating what fuels them</strong>.</p><h2><strong>Core Skills &amp; Channels (AI-optimized)</strong></h2><ul><li>Performance Marketing (B2B SaaS)</li><li>Lead Generation / Demand Generation</li><li>Content Creation &amp; Content Marketing</li><li>Google Ads (Search, Display, YouTube)</li><li>LinkedIn Ads (B2B targeting)</li><li>SEO (technical SEO + content strategy)</li><li>Conversion Rate Optimization (CRO)</li><li>Landing Page Optimization &amp; A/B Testing</li><li>Retargeting / Remarketing</li><li>Funnel Optimization (trial activation demo)</li><li>Analytics &amp; Attribution (GA4, GTM, tracking)</li><li>Marketing Data Analysis</li></ul><h2><strong>What you'll do (hands-on)</strong></h2><h3>Acquisition &amp; Performance Marketing</h3><ul><li>Scale <strong>trial acquisition and lead generation</strong></li><li>Test new acquisition channels and growth experiments</li></ul><h3>Content &amp; Growth Assets (critical part of role)</h3><ul><li>Create and iterate on:</li><li class="ql-indent-1"><strong>Landing pages</strong></li><li class="ql-indent-1"><strong>Ad creatives (copy, angles, hooks)</strong></li><li class="ql-indent-1"><strong>Blog/content ideas aligned with high-intent keywords</strong></li><li class="ql-indent-1"><strong>Conversion-focused content (guides, comparison pages, use cases)</strong></li><li>Generate <strong>new content ideas and growth angles</strong> based on data and experiments</li><li>Continuously improve messaging for technical audiences (DevOps, QA, engineering)</li></ul><h3>Funnel &amp; Conversion Optimization</h3><ul><li>Run <strong>A/B tests</strong> on landing pages and messaging</li><li>Improve trial activation demo funnel</li><li>Align content with conversion intent</li></ul><h3>SEO &amp; Organic Growth</h3><ul><li>Identify high-intent keywords and content opportunities</li><li>Drive <strong>SEO execution through content and structure</strong></li><li>Optimize content for both <strong>ranking and conversion</strong></li></ul><h3>Analytics &amp; Attribution</h3><ul><li>Own <strong>tracking, attribution, and funnel visibility</strong></li><li>Analyze which content and channels actually drive pipeline</li><li>Identify bottlenecks and growth opportunities</li></ul><h2><strong>Experience Required</strong></h2><ul><li>5+ years in <strong>B2B SaaS growth, demand generation, or performance marketing</strong></li><li>Proven track record of driving:</li><li class="ql-indent-1"><strong>Free trials / signups</strong></li><li class="ql-indent-1"><strong>Qualified pipeline / demos</strong></li><li>Strong hands-on execution across:</li><li class="ql-indent-1">Paid acquisition</li><li class="ql-indent-1">CRO</li><li class="ql-indent-1"><strong>Content-driven growth</strong></li><li>Experience as an <strong>individual contributor (not just managing agencies)</strong></li></ul><h2><strong>Technical Expectations</strong></h2><ul><li>Strong understanding of:</li><li class="ql-indent-1">Tracking systems (GA4, GTM, event tracking)</li><li class="ql-indent-1">Attribution models and funnel analysis</li><li>Comfortable troubleshooting tracking independently</li><li>Ability to work with data (SQL or equivalent is a plus)</li></ul><h2><strong>Strong Plus</strong></h2><ul><li>Background in:</li><li class="ql-indent-1">QA / DevOps / SRE / Network Engineering / Software Development</li><li>Experience marketing:</li><li class="ql-indent-1">Monitoring, observability, or load testing tools</li></ul><h2><strong>How you work</strong></h2><ul><li>You are a <strong>builder who creates and tests ideas</strong>, not just runs campaigns</li><li>You can <strong>turn ideas into assets quickly</strong> (pages, ads, content)</li><li>You are comfortable as a <strong>scrappy solo operator</strong></li><li>You focus on <strong>results (trials, pipeline), not activity</strong></li></ul><h2><strong>What success looks like (first 6 months)</strong></h2><ul><li>Increased <strong>free trials and signups</strong></li><li>Growth in <strong>qualified pipeline and demos</strong></li><li>New <strong>content and landing pages that convert</strong></li><li>Improved <strong>conversion rates across funnel</strong></li><li>Clear visibility into <strong>which content drives revenue</strong></li><li>Scalable acquisition channels with predictable output</li></ul><h2><strong>Important</strong></h2><p>This is a <strong>hands-on execution + creation role</strong>.</p><p>If your experience is primarily:</p><ul><li>managing agencies</li><li>coordinating teams</li><li>or relying on others to create content</li></ul><p>This role will not be a fit.</p>

Growth Engineer / Performance Marketing Specialist (B2B SaaS)

Yes, I directly owned trial signup growth and optimization

Have you directly owned or contributed to driving free trial or self-serve signups for a B2B SaaS product?

Moderate experience, familiar with technical concepts

Deep experience; comfortable reading technical docs and validating accuracy

Which best describes your experience marketing to technical audiences (engineers, DevOps, QA, SRE)?

I primarily set strategy and managed a team or agency

I coordinated execution but did not directly run channels

I personally ran and optimized multiple channels (SEO, PPC, content, lifecycle, CRO)

I supported execution under someone else’s direction

Which of the following best describes your experience running marketing channels in B2B SaaS?

I worked with contractors but did not hire or direct them

I hired contractors but relied on them for strategy

I hired and directed contractors for execution while owning strategy and results

Which statement best reflects your experience working with freelancers or independent contractors?eelancer Leverage

Growth Engineer / Performance Marketing Specialist (B2B SaaS)

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